SHED YOUR MISCONCEPTIONS
For my final project in this class, we had to engage with a real client, prepare a creative brief, carefully construct an audience analysis/persona, determine a strategic messaging direction, develop several advertisements based on the strategic direction, and present our work as a written report and oral presentation.
I chose to do the Student Hall for Exploration and Development (SHED). At the time, it was the newest building on our campus, so there was a lot of confusion about the purpose of the SHED. My goal was to SHED (pun intended) light on what this new building can do for RIT Students.
