MKTG 776 - Product & Brand Management
For my Product & Brand Management class, I had the opportunity to research a topic of my choice, and I decided to research how neuroinclusive marketing can build stronger brands. This research stems from the need to see more representation in the neurodiverse space. As a member of the neurodivergent community, I often feel that when companies say they are focused on DEI initiatives, people associate that with topics such as race and gender, but no one thinks about it in a mental capacity. However, it is included, so I performed primary and secondary research to prove that brands are missing out on an underserved market.
COMM 714 - Strategic Communication
For our final project, we were tasked with creating a strategic communication plan for a brand. I decided to reimagine how Under Armour could lead with inclusive innovation. I analyzed Gen Z media behavior and developed strategic recommendations to help the brand fine-tune its tone, timing, and platform use. Backed by primary research, I designed a sensory-friendly product concept and created a campaign that centered on neuroinclusive design, on-campus activations, and authentic storytelling. I also wrote original copy, including a refreshed brand voice and tagline: “Protect Every House.”