For my graduate-level Marketing class, I had the opportunity to research a topic of my choice, and I decided to research how neuroinclusive marketing can build stronger brands. This research stems from the need to see more representation in the neurodiverse space. As a member of the neurodivergent community, I often feel that when companies say they are focused on DEI initiatives, people associate that with topics such as race and gender, but no one thinks about it in a mental capacity. However, it is included, so I performed primary and secondary research to prove that brands are missing out on an underserved market.